Steve Jobs definition of a real company
Steve Jobs had a lot in common with the way you and I think about business.
You and I get those weekly calls to “cash in.” Take some “chips off the table.” Get a “second bite at the apple…”
Jobs' passion was to build an enduring company.
In the book, Steve Jobs, by Walter Isaacson (my favorite biographer) he nails the difference between us and other business builders.
I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. (569)
We’re not looking to cash in and move on. We’re looking to build a real company.
Building a real company is hard.
This challenge requires us to become the best version of ourselves. (I think this is the whole point.)
The hard way is the right way.
Onward,
Matt